S2E8 - Citrix DaaS Webinar Q&A Snip - Carlos Mena, Cloud Solutions Architect, Arrow ECS

Welcome to the Citrix developer solutions podcast by brick bridge consulting. This podcast is dedicated to design development and implementation of the growing number of Citrix SaaS platforms, as well as some other topics around the associated virtualization product. We'll use this podcast for our discussion of our own experiences and challenges with the SaaS platforms, as well as meet interesting people from around the growing Citrix developer community. If you are a developer designer, administrator, customer, or agency that uses Citrix products and wants the most out of your experience, then you're in the right spot and should smash that subscribe button and the bell. If there is one of those where you are listening, if you have already thank you so much for your support, big thank you to all the listens , uh , because of your ears. We're able to offer a great deal on podcast hosting , uh , following the Lincoln or show notes for buzz sprout, who is our host? 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If you have a topic solution, challenge or message we want to hear and know about it, reach out to us via our company pages on LinkedIn, Twitter, Facebook, Instagram, or YouTube. We also can get a message or podium chat@servicebrickbridgeconsulting.com . Apologies for the lack of bumper music on this episode and the different mic currently. Uh , well when this is recorded , um , traveling , uh , this episode features a recent engaging Q and a, between Carlos Minna cloud solutions architect at arrow electronics, who is highly experienced in Citrix products and Alex Elon , uh , our lead Eland , um , our lead solutions advisor here at brick bridge consulting this Q and a is a short snippet from our free to attend webinar series , uh , which we have quarterly. This one's from April 28th, 2022 . The webinar in full covers the new Citrix DAS lineup and branding how it might fit in with the SAS offerings and some of the licensing changes , uh , to the current and potential , uh , setups for Citrix clients and agencies that service them and what you could expect from that. You can find that webinar , uh , fully on our YouTube pay . Uh , so you can find that in the show notes of this episode , uh , so you can watch that in full , uh , full presentation , uh , with visible , Hey, I'm , I'm glad we were able to touch on this topic. I wanted to make sure that our listeners, particularly those that are more focused , uh , on the SAS side , uh , agencies and clients got at least one episode of virtualization , uh , products from Citrix this season, that's their bread and butter, and I love the da offering and how it pairs with SAS. Uh , this is the last episode of our season. Uh , for season two, our season three will be short. It's gonna just cover the summer months here. We'll actually have a few episodes that roll out pretty quickly as we'll be releasing selected audio from the presentations at the international podium developer meetup 2022, Hey, don't miss out and have to wait for these episodes. Join us live at the international podium developer meetup I P D M to get the full experience and all the content both , uh , we'll be posting at the YouTube page and these audio snippets to the podcast, but it won't be everything you gotta be there live to get the full content. It's great. Lots of different speakers, lots of people from the community. Can't talk it up enough. Visit brick bridge consulting.com. That's B R I C K B R I D G E . consulting.com. Scroll down just a bit big section register. Uh , you can register all the way up to the day of it's seven hours of content, so you can register even while it's going on. Uh , so just visit our website for details. Finally, we're planning on being back for a full season, season four in August that's later this year, covering more Citrix SA and a as well as new additions. Uh , we want to touch on Microsoft power apps and how that's becoming , uh , more essential to the Citrix SAS portfolio, as well as , uh , maybe even some Tipco items who knows, we'll see , uh , stay subscribed and join us back , um , this August for fresh content and as well as over the summer. Uh , so you can listen into the I P DM. Okay. Let's roll into this Q and a with Carlos and out enjoy.

All right . Now that, that last slides out of the way now we'll turn it over to Carlos , uh , for a little Q and a session. Uh , Carlos is a cloud solutions engineer from Aero ECS, our distribution partner. Uh , we be answering as many questions as we can , uh , throw Adam in the last , uh , 10 minutes or so here , Carlos, thanks for joining us.

No problem . Thank you very much . I appreciate the opportunity to talk with you guys . Um , if, if you feel it might be of value, I have , uh , a couple slides that may show some of the insight into it, or we can just start taking questions. It's up to you.

Um, we got a couple questions here. Let's uh , okay . We can run through those real quick and if time allows we'll , uh , or if the slides are applicable, feel free to jump in and sure . We'll let you screen share.

Perfect. All right . What's the question.

All right . So we've got a few questions here from , um, from the crowd and from , um , pre webinar registrations.

So I see that. Okay , great . Perfect . So ,

So lemme something the first one . Yeah, the first one is just compare and contrast , um , you know, the Citrix da offering with the old models.

Yeah. So when we look at what Citrix da is trying to do, the question is why create this? Why , why create this category? That's separate from a strategy that they had originally sort of set out what it's doing is that it's taking and combining both Citrix virtual apps, Citrix desktops, and the combination of Citrix virtual apps and desktops, and creating a strategy where it recognizes that in the cloud, there are these providers, you know, Amazon, Google , um , Azure and there's functionality that can be leveraged from those U from those systems and from those services. So the whole idea of that is to take those desktop creation concepts and leverage the functionality that's within there . So for example, if I am creating an Azure desktop and I'm using Citrix, Citrix can go in, it'll communicate with Azure and it'll understand that there are templates that are set up there that may describe the size of a computer. So for example, maybe two CPU, a gig Ram , whatever store , uh , storage size. I can select that, and then I can select the region, right? So Citrix doesn't care about regions, but that's a key thing to Azure because in your service, you choose which region you wanna operate in. And let's say you have people in the Americas, east and west, and then maybe Australia. Now you can select those different categories because those are components that we're leveraging from the Azure side. And then I can now create those services and make 'em available to my users. So creating the separate category that integrates the original strategies of desktops and application sharing and presentation, and focusing on the fact that there's this functionality that we can leverage and , and makes us better is a great thing. And that's what I like about the fact that Citrix has actually created this DAS offering.

Perfect. Thank you for that. All right . Question number two, another compare and contrast. So,

Okay .

I talked about some of my experiences with some of the other , um , services in the past. So get us a little compare and contrast with , um , Citrix da to AWS , AWS workspaces in this case.

Yeah. So , um, when you , when you look at the, the two offerings, I mean, AWS has a , has a very comprehensive of offering and , and , and it , and it's very, it's very well regarded. Um , and I , you know , I can't say anything horribly bad about it, but the one thing that I like about Citrix that differentiates itself is that the Citrix does offering goes beyond just an AWS view. So when I look at where are my resources, they may not always be in AWS. I may have a combination. I may have use using this, what we define as hybrid multi-cloud. I may have resources that are in Google. I may have resources that are in Azure. I may have resources that are in AWS, and I may have local resource and private resources that I may use. So Citrix dash still recognizes that and leverages the , the fact that those different areas, those different things, even down to physical machines say, you're , you're a , I'm gonna just use that as an example. Let's cuz I just ran into this recently , uh , say you're a trucking company and you have this PC and at work that is used to release the trucks for delivery and it's not in the cloud. It's nowhere else somebody has to be at that PC to run it. Well, Citrix can still offer that as part of its service. So when you look at how Citrix does is all encompassing, including, as I mentioned before, including the old strategies and leveraging the functionality in these new hybrid clouds, I think it's a much wider solution and, and that's pro and that's probably what I like about it the most. So.

All right , great. So this last question I figured you and I could tackle this one together. I'll um , I'll talk about the SAS and if you wanna start with the , um , how the , the da , um , pairs up with the current software stack. So , um, you know, one of the I'll , I'll start with the benefits of the SAS and then you can piggyback on how, how the da pairs with that. Does that sound right ? Carlos? Sure . Yeah. So, you know, the SAS is not , uh , anything new it's the software as a service has been around for a while . A lot of things are , are switched to that subscription based model from , um , you know, your software stack to your groceries if you want it . So , um , I think it was a natural progression to , uh , one of the benefits about of SaaS is you can break down that , um , that large upfront expenditure for perpetual licensing into a more flexible , um , annualized or monthly billing cycle. So you're gonna know exactly what you're gonna get , uh , from a finance standpoint , uh , month over month, year over year, and you can budget accordingly. Um , so from, from our point of view or from my point of view from my seat , um , that, you know, is, is one of the , uh , financial pairings that , that makes da extremely , um , appealing. Additionally from the operation side , um, it offers the flexibility to , uh , SAS is always added offer the flexibility to add and flow with your business needs. So you can add more seats. You can add new users, you can add a whole new department quickly and easily by just a few click of the buttons, calling your sales rep and saying, I need 24 more seats for this new department. So the flexibility that SAS has always offered seems to pair nicely , uh , with the da offering Carlos, anything else , um , I'm missing here. Anything else you wanna add on with ?

I , I think you're spot on . So definitely, I mean , um, the da the da thing is an alignment with an overall industry trend, right? And it's doing exactly what you described . So I , I love the way you position that , um, it's levering functionality and it takes, and again, it treats everything pretty agnostically. It doesn't really separate between the different categories. So whatever software you might have, as long as it's running on windows or Lenux , uh , it can be made available as part of the service. So in my mind, this whole da thing, leveraging your current SA applications, your current , uh , physical devices, your current cloud providers is just, is just a great thing that's happening. And I'm excited that Citrix is going down that way .

All right . Um , that is about wrapped up for the Q and a , um, again, I'd like to thank everyone for coming out today this afternoon, morning, evening, depending on where you are. Um, if you're watching this on playback, thank you for, for tuning in with us. Um, do wanna keep that bookmark in mind , uh , save the date for our next webinar, August 18th , uh , 12, 15 Eastern standard time , uh , follow us on LinkedIn, Twitter, YouTube, Facebook , uh , we'll , we'll update you on the topic of conversation. Uh , we're going through some of the Citrix producting products , um, this year thus far. So we've done some, some workspace. Uh , we've done podium in the past. We're doing dads right now. So , uh , if you miss any of the , those other , uh , webinars, you can find 'em on our YouTube page. So check us out on all the socials listed down there. Uh , and if you have any needs or wants for any of the Citrix , uh , desktops as a service software, as a service, please feel free to book an appointment or a call , uh , at our website, brick bridge consulting.com . Uh , you can always email service, brick bridge consulting , uh , to get straight through and get something set up . Tell us about your use case. Tell us about your problem, what you, what you would, how you would see us fitting in , uh , to help with anything and everything, SAS and da related again. Thank you Carlos so much for joining us. Uh, thank you, Gill for kicking us off. Thank you guys. Uh , everyone have a great day. Thank you so much.